Brad White


Brad is a Partner in Prophet’s Atlanta office. He has over 15 years experience in innovation and marketing strategy consulting. Brad has worked across industries, with a concentration in Consumer Packaged Goods, Financial Services, Technology, Pharmaceuticals and Healthcare with senior management teams at Colgate-Palmolive, Pfizer, General Mills, S.C. Johnson, Red Hat, Equifax, The Home Depot, and UPS among others. He has been instrumental in partnering with clients on innovation strategy and execution that has contributed to breakthrough growth.

Prior to joining Prophet, Brad spent 8 years as a Managing Principal at
(r)evolution, an innovation and marketing strategy consultancy in Atlanta, and prior to (r)evolution, spent several years leading marketing strategy projects at The Boston Consulting Group.

Brad was honored as the Atlanta Marketer of the Year by the American Marketing Association. He is also a writer and frequent speaker on the topic of innovation and marketing strategy. He has been a speaker at several IIR and PDMA conferences and events. He is also a co-chair of the annual global PDMA Product Innovation and Management conference and serves on the Board of Directors for the Georgia Chamber of Commerce.

Brad earned a B.S. with honors in Chemical Engineering from Case Western Reserve University and an M.B.A with honors from the University of Chicago's Booth School of Business. He has difficulty prioritizing his interests outside work: he is an active soccer player, mountaineer, angler, wing shooter and scuba diver.

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