Our latest news

March 3, 2015
Prophet announces that Vice Chairman David Aaker will be inducted into the AMA NY chapter’s 2015 Marketing Hall of Fame®. Aaker is one of four 2015 inductees selected for outstanding contributions to the field of marketing. more

March 3, 2015
AdAge announces that Prophet Vice Chairman David Aaker will be inducted into the American Marketing Association's Hall of Fame on May 21st.  more →

March 3, 2015
Internationale Umfrage: Für junge Konsumenten hat das Auto als Statussymbol ausgedient / Das Smartphone wird zur Mobilitätslösung der Generation Y more

February 27, 2015
Prophet carried out a survey of 1,000 Hong Kong residents and found that respondents firmly believed that Chinese New Year advertisements and campaigns were crucial for local brands to promote a positive brand perception to reach higher sales.  more →

February 26, 2015
Prophet experts were cited in Forrester Research’s February 2015 report, “Start Innovating with Future Journey Mapping.”  more →

February 24, 2015
What do you expect for the future of the automobile industry? United Kingdom survey results. more

February 24, 2015
What do you expect for the future of the automobile industry? United States survey results. more

February 24, 2015
Wie sieht für Sie die Zukunft der Automobilität aus? Umfrageergebnisse aus Deutschland more

February 9, 2015
Partner Felicia Rosenzweig published an article in The Guardian, "Marmite Easter eggs – the final frontier of brand extensions?" in which she outlines five questions brands should be asking themselves before they attempt a brand extension. more →

February 4, 2015
Under Consideration's Brand New reviewed Prophet's logo and brand identity work for Television Centre.  more →

January 30, 2015
Prophet’s experts were interviewed for Forrester’s latest report, “Digital Brand Building: Advance From Chasing Efficiencies To Creating Experiences.” more →

January 29, 2015
British Airways recently revealed a major overhaul in its marketing team and strategy, placing customer experience front and center. Partner Simon Myers spoke with The Drum on why he thinks this decision is doing the brand (and its customers) a favor.  more →

January 27, 2015
Prophet's work with Television Centre, the former BBC headquarters in London’s White City, is reviewed by Design Week. more →

January 27, 2015
Partner Simon Myers spoke to The Drum about Prophet's work with The Television Centre complex, formerly BBC London's headquarters. more →

January 26, 2015
Prophet adds new insights and analytics leadership: Christine Brandt Jones and Shiv Gupta join as Partners. more


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