Our latest news

February 9, 2016
Prophet Partner Felicia Rosenzweig shares her opinion on the advantages of FinTech incubation in Finance Digest. She discusses the potential creation of intangible value for financial services firm's customers, employees and brands and how to realize these advantages.  more →

February 6, 2016
Prophet CEO Michael Dunn talks with the International Business Times about how some traditionally male-orientented brands are shifting thier focus to family stories in thier Super Bowl ads.  more →

February 5, 2016
Chief Growth Officer Scott Davis, along with 50 other brand experts, shares his favorite Super Bowl ad of all time.  more →

February 1, 2016
The brand overhaul of our client Corner Store is covered in Convenience Store News.  more →

February 1, 2016
Für viele Unternehmen bedeutet die Erstellung von kundenorientiertem, relevantem Content eine große Herausforderung, häufig fehlt eine zentrale Strategie. more

January 25, 2016
Prophet client CST Brands talks about the success of the new brand direction for Corner Store in CSP Magazine.  more →

January 24, 2016
Chief Digital Officer Chan Suh talks to Mashable about the challenges facing hoverboard companies today.  more →

January 22, 2016
The Brand Relevance Index found that even though consumers like using Facebook and Google, they don't completely trust them. Associate Partner Jesse Purewal explains to BGR. more →

January 21, 2016
Associate Partner Jesse Purewal talks with Adweek about what Prophet's Brand Relevance Index found about tech giants Google and Facebook, and the dangers of losing consumers' trust.  more →

January 15, 2016
MediaPost writes about Prophet's Brand Relevance Index and which brands are most relevant to consumers' lives today. more →

January 14, 2016
Unternehmen müssen die Herausforderung der Digitalen Transformation annehmen und ihr Angebot weiterentwickeln, um auf Dauer wettbewerbsfähig zu bleiben. In den meisten Unternehmen wird diese Herausforderung sehr wohl gesehen. Doch selbst erfahrene Manager haben angesichts des Ausmaßes der disruptiven Veränderungen, Schwierigkeiten die Auswirkungen in allen Dimensionen zu verstehen und der Komplexität Herr zu werden. more

January 12, 2016
Apple and Samsung are the most relevant brands according to Prophet's Brand Relevance Index. DMNews reports this and other findings from the study.  more →

January 11, 2016
Forbes speaks with Chief Growth Officer Scott Davis about the results of Prophet's inaugural Brand Relevance Index.  more →

January 11, 2016
Prophet, a global brand and marketing consultancy, today unveiled the findings of its inaugural Brand Relevance Index (BRI). Technology companies Apple, Samsung and Microsoft topped the list as the most relevant consumer brands today. more

December 17, 2015
Former Interbrand and Siegel+Gale executive Jonathan Chajet joins Prophet’s San Francisco Office. more

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