Our latest news

February 6, 2018
Prophet helps develop the brand strategy, including a new name and visual identity, for Encompass Health. more

February 3, 2018
The Dell, VMware deal would be big, but what would it mean for healthcare? Paul Schrimpf comments. more →

January 25, 2018
Marketing Media Money talks to Prophet's Ian Kirk about the Prophet Brand Relevance Index™. Who's at the top and why? more →

January 23, 2018
Prophet works on Formula-E rebrand to make the brand more relevant. more →

January 23, 2018
Prophet completes the rebranding for the ABB FIA Formula E Championship, the electric street racing series. more

January 10, 2018
Altimeter analyst Susan Etlinger weighs in on the tactics ad retargeters are using to get consumer consent in the age of GDPR.  more →

January 5, 2018
Vice Chairman David Aaker shares his insights on brand names with the New York Times. more →

December 13, 2017
Prophet and Alimama Publish New Brand-Building Model for China more

December 13, 2017
Prophet Vice Chairman David Aaker shares his view on brand purpose with Branding Magazine.  more →

December 7, 2017
Prophet Wins Two Golds at Transform Awards more

November 17, 2017
Chief Growth Officer Scott Davis talks to Digiday about Colin Kaepernick's brand, saying, "Brands who clearly stand for something win hearts, minds and loyalty." more →

November 2, 2017
Global brand and marketing consultancy, Prophet, has released its Brand Relevance Index 2017, highlighting the top performing brands across numerous sectors in China, Germany, the US and UK.  more →

October 26, 2017
A look at how health and healthcare brands fared in the 2017 Prophet Brand Relevance Index.  more →

October 19, 2017
Clorox's Chief Marketing Officer discusses how the Prophet Brand Relevance Index helped its brand overcome "short-termitis." more →

October 18, 2017
Prophet announced the results of the 2017 Prophet Brand Relevance Index™, a ranking of the most relevant brands in consumers' lives today. more

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