Prophet Wins Two Golds at Transform Awards
December 7, 2017
(Hong Kong) Prophet was honored in seven categories, with two Gold awards, at Transform magazine’s prestigious awards show held on December 6, 2017, at the Harbour Grand Kowloon in Hong Kong. The Transform Awards celebrate the best brand development work from the region. This win comes hot on the heels of two major wins for Prophet at Marketing magazine’s 2017 Agency of the Year Awards where it was awarded Brand Consultancy of the Year and Design Agency of the Year.
Transform magazine honours the most innovative, creative and successful branding work across the world. Each of the prestigious award programmes focuses on specific aspects of the branding process and provides a platform to benchmark and showcase excellence. Prophet was recognised in seven categories because of its success helping clients grow better brands and businesses across the world, with an approach that fuses insights, strategy, creativity and imagination.
Prophet was nominated across seven categories for its work with Fox Networks Group and MetLife. Prophet won two Gold awardsfor its work with Metlife for Best Implementation of a Brand Development Project and Best Brand Development Project to Reflect Changed Mission/Values/Positioning, as well as a Bronze award for Best Visual Identity in the Financial Services Sector and coming highly commended in the Best Creative Strategy category. Prophet helped MetLife with a global rebrand to communicate and bolster the company’s role as a trusted partner to its customers. Prophet devised a new set of visual and verbal systems that allow MetLife to articulate its strategy and mission and encourage more meaningful customer engagement.
For its work with Fox Networks Group, Prophet won Silver for Best Strategic / Creative Development of a New Brand and Bronze for Best Rebrand of a Digital Property, for whom it helped to develop and launch the next-generation of its on-demand video streaming platform. By identifying the needs of its target consumers, Prophet created the powerful brand positioning “Choose More”, UX and UI design as well as the visual identity system to showcase and capture the benefits of FOX+. Prophet was also highly commended for its work with Fox Networks Group in the Best Visual Identity in the Technology, Media and Telecommunications Sector category.
“These accolades are a result of our hard work and reflect the impact our work has had on our clients,” said Jay Milliken, Senior Partner at Prophet. “Operating with a single P&L, we are able to bring the right people with the right experience together to solve our clients’ business challenges. With the Shanghai office being the latest addition to Prophet’s global footprint, we’ll continue to use our expertise in brand and customer experience, growth acceleration and digital transformation to help brands grow better.”
This collection of seven awards ends a year that began with global recognition by Forbes, which listed Prophet among America’s Best Management Consultancy Firms in 2017. For the second year, Forbes named Prophet as one of the top 1% of consulting companies in the U.S. based on feedback from both industry peers and brand executives.
Prophet’s accolades and growth demonstrate the success of its distinct approach to brand building, which emphasises the importance of brand relevance and consumer experience. To help companies measure their brand relevance, Prophet launched the second edition of its Brand Relevance Index™ in the fall of 2017 in four markets: the U.S., UK, Germany and China. With 10 offices globally, Prophetwill continue to fuse insights, strategy, creativity and imagination to help clients grow better brands and businesses around the world.
Prophet is a global brand and marketing consultancy that fuses insights, strategy, creativity and imagination to help clients grow better brands and businesses. Prophet uncovers deeper customer insights, builds stronger brand relevance and delivers engaging customer experiences for some of the world’s most successful companies such as HTC, MetLife, AIA, Electrolux, Genting, T-Mobile, GE, UBS, Cisco, ThyssenKrupp AG, Cathay Pacific, BEA, Marriott and Oppo. Their 350+ experts in marketing, innovation, digital and design help companies bridge the gap between strategy and execution to drive real market impact.