Jessica Holdcroft

Associate Partner

Describe your passion, your expertise and your way.

My way can be quite playful, I like to have fun while I am working, but nonetheless very much determined and focused on the job in hand. I am quite open and build good relationships and I am always willing to do what it takes to get the job done.

What is your favorite brand?

Virgin has always been a standout for me, I like their underdog spirit and how that translates to a better experience for the customer in something that has a unique Virgin twist.

What do you like to do outside the office?

Spend time with friends, go the gym, try new restaurants and bars.

What did you do prior to Prophet?

I was Business Analyst in marketing strategy at Capital One.

What drew you to Prophet?

The type of work that they did was the initial interest but as I found at more it really became more about how much I felt I would learn from the people.

What has been your most interesting or unique Prophet project thus far?

The recent project we finished for Royal Friesland Campina was a very interesting project for me where we helped them to clean up their brand portfolio and architecture to provide greater focus and clarity moving forward. What made this interesting was that it was a really big problem that was core to their business success with multiple facets that needed to be considered, it was a long journey but we got there and came out smiling.

What is the best part of working at Prophet?

Everyone says it but it is the people, we are a small enough firm that it feels often like an extended family, and it’s a good job we tend to like each other as we see each other more than our families for the most part.

Any advice to applicants?

Make sure that this is what you really want, to be successful you have to be truly dedicated to the job and give it your all, and be yourself – I much prefer talking to people with a bit of personality and an interesting POV.