Bernhard Schaar

Associate Partner

Describe your passion, your expertise and your way.

My passion is discovery. Clearly related to one of my character traits (curiosity), I am keen to discover different things, whether it is by travelling to different places, meeting with different people, or just going for a hike at an unknown place or for a walk in an unknown city. My expertise is around brands and how to make them grow - whether it is about creating the right value proposition, preparing a brand for future growth through extensions, or by positioning it in ever-changing market environments. My way is to never give up - some people might call me stubborn or a perfectionist, but I prefer ambitious and dedicated.

What is your favorite brand?

Red Bull - creating a big brand from a product that nobody really needed is quite an amazing success story.

What do you like to do outside the office?

Hiking and anything else that relates to nature (rafting, cycling, etc.) are my main activities when time allows. Recently married, I try to spend as much time as possible with my wife, and we both love travelling.

What drew you to Prophet?

The ability to work globally in a company focused on exciting topics (branding, marketing, design, and innovation) that helps me grow and gives me many opportunities to work on new clients, experiences, and challenges.

What has been your most interesting or unique Prophet project thus far?

My time at Prophet brought me to Dubai and Denmark, I travelled to Asia and Africa, and I worked in Spain as well as in Switzerland. One trip I won't forget was a journey to Kenya while working for a beverage company. It was my first trip to Africa, with accommodations in a safari-style lodge, factory visits, a 5 hour safari, and soaking up true African hospitality...

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Years with Prophet

Past Projects
Dave & Busters

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Leadership Bio

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