We give business leaders the insight to thrive in the face of change.

Research Topics

Content Strategy

Content Strategy

How do you use digital content
to create value?

Learn more
Digital Transformation

Digital Transformation

How can I apply
data and new technologies
to transform my business?

Learn more
Social Business Strategy

Social Business Strategy

How can you apply
social media tools and techniques
to achieve your business goals?

Learn more
Innovation

Innovation

How can my company
invest in innovation to
get ahead of disruption?

Learn more
AI and Data Strategy

AI and Data Strategy

How can artificial intelligence
support digital transformation?

Learn more

Altimeter's Latest Thinking

Organizing for Digital Marketing Excellence

Omar Akhtar, Ted Moser and Mat Zucker

Altimeter

Altimeter’s Top Digital Trends for 2020

Omar Akhtar, Charlene Li, Susan Etlinger and Ed Terpening

Altimeter

Conversational Business 2020: Six Trends Shaping the Future of Interaction

Susan Etlinger

Altimeter

View All Altimeter Thinking

Published Reports

The 2018 State of Digital Transformation

Brian Solis

January 2019

The 2018 State of Digital Content

Omar Akhtar

October 2018

The Digital Transformation of Location

Ed Terpening

September 2018

Employee Adoption of Collaboration Tools

Charlene Li

August 2018

Leading Trends in Retail Innovation

Brian Solis

May 2018

AI in the Enterprise

Susan Etlinger

April 2018

Choosing the Right Customer Experience Management Platform

Omar Akhtar

February 2018

GDPR Beyond May 25, 2018

Susan Etlinger

February 2018

The Digital Change Agent's Manifesto

Brian Solis

December 2017

The Customer Experience of AI

Susan Etlinger

November 2017

Creating a Data-Driven Strategy for CX

Omar Akhtar

October 2017

The 2017 State of Digital Transformation

Brian Solis

October 2017

The State of Internet of Things in the Home Pt. 2

Ed Terpening

August 2017

The State of Internet of Things in the Home Pt. 1

Ed Terpening

August 2017

How Chatbots Will Reshape Digital Experiences

Susan Etlinger

June 2017

Creating a Customer-First Web Experience

Omar Akhtar

May 2017

The Transformation of Selling

Charlene Li

February 2017

The Age of Artificial Intelligence

Susan Etlinger

January 2017

The 2016 State of Social Business

Ed Terpening

November 2016

The 2016 State of Digital Content

Omar Akhtar

September 2016

The 2016 State of Digital Transformation

Brian Solis

August 2016

Choosing the Tools for a Unified Content Strategy

Omar Akhtar

August 2016

How to Create a Winning Digital Strategy

Ed Terpening

August 2016

Image Intelligence

Susan Etlinger

July 2016

The Six Stages of Digital Transformation

Brian Solis

April 2016

Social Media Employee Advocacy

Ed Terpening

March 2016

8 Success Factors of Digital Transformation

Brian Solis

February 2016

Building a Content Strategy

Omar Akhtar and Mat Zucker

April 2016

The Data-Driven Business

Susan Etlinger

February 2016

The Customer Experience Cloud

Omar Akhtar

October 2015

The 2015 State of Social Business

Ed Terpening

July 2015

The Trust Imperative

Susan Etlinger

June 2015

Content Marketing Performance

Susan Etlinger

March 2015

Employee Engagement

Charlene Li

December 2014

What Do We Do With All This Big Data?

Susan Etlinger

January 2015

Social Business Governance

Ed Terpening

November 2014

The 2014 State of Digital Transformation

Brian Solis

July 2014

Digital Transformation

Brian Solis

April 2014

Lessons from Big Data in the Television Industry

Susan Etlinger

July 2014

Enterprise Social Media Command Centers

Susan Etlinger

March 2014

Social Media Education for Employees

Charlene Li

December 2013

The State of Social Business 2013

Charlene Li

November 2013

Social Data Intelligence

Susan Etlinger

July 2013

The Rise of Digital Influence

Brian Solis

March 2012

The Social Media ROI Cookbook

Susan Etlinger

July 2012

A Framework for Social Analytics

Susan Etlinger

August 2011

View More

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