We give business leaders the insight to thrive in the face of change.

Research Topics

Content Strategy

Content Strategy

How do you use digital content
to create value?

Learn more
Digital Transformation

Digital Transformation

How can I apply
data and new technologies
to transform my business?

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Social Business Strategy

Social Business Strategy

How can you apply
social media tools and techniques
to achieve your business goals?

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Innovation

Innovation

How can my company
invest in innovation to
get ahead of disruption?

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AI and Data Strategy

AI and Data Strategy

How can artificial intelligence
support digital transformation?

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Altimeter's Latest Thinking

Webinar Recording: The 2019 State of Digital Marketing

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The 2019 State of Digital Marketing

Innovation + Trust: The Foundation of Responsible Artificial Intelligence

View All Altimeter Thinking

Published Reports

The 2018 State of Digital Transformation

The 2018 State of Digital Content

The Digital Transformation of Location

Employee Adoption of Collaboration Tools

Leading Trends in Retail Innovation

AI in the Enterprise

Choosing the Right Customer Experience Management Platform

GDPR Beyond May 25, 2018

The Digital Change Agent's Manifesto

The Customer Experience of AI

Creating a Data-Driven Strategy for CX

The 2017 State of Digital Transformation

The State of Internet of Things in the Home Pt. 2

The State of Internet of Things in the Home Pt. 1

How Chatbots Will Reshape Digital Experiences

Creating a Customer-First Web Experience

The Transformation of Selling

The Age of Artificial Intelligence

The 2016 State of Social Business

The 2016 State of Digital Content

The 2016 State of Digital Transformation

Choosing the Tools for a Unified Content Strategy

How to Create a Winning Digital Strategy

Image Intelligence

The Six Stages of Digital Transformation

Social Media Employee Advocacy

8 Success Factors of Digital Transformation

Building a Content Strategy

The Data-Driven Business

The Customer Experience Cloud

The 2015 State of Social Business

The Trust Imperative

Content Marketing Performance

Employee Engagement

What Do We Do With All This Big Data?

Social Business Governance

The 2014 State of Digital Transformation

Digital Transformation

Lessons from Big Data in the Television Industry

Enterprise Social Media Command Centers

Social Media Education for Employees

The State of Social Business 2013

Social Data Intelligence

The Rise of Digital Influence

The Social Media ROI Cookbook

A Framework for Social Analytics

View More

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