Content Strategy

Digitally mature companies use digital content, not just in marketing, but across their organization. Content can do more than simply achieve the typical marketing objectives of creating brand awareness or maintaining brand health. It can now promote loyalty, create transparency, fuel a community, provide technical support and even generate direct revenue. The key is to create a strategy that delivers on specific business goals and data-proven customer needs.

How can Altimeter help with your content strategy?

Altimeter’s content strategy offering comprises three different services that can be pursued individually or holistically, depending on the needs and maturity of your organization.

Content Strategy Workshop

An all-day workshop that aligns multiple stakeholders in the company around a content strategy that solves customer pain points, as well as delivers on business objectives. The workshop is based on Altimeter’s pioneering work on the five content strategy archetypes that help companies prioritize content types, minimize waste and deliver on customer needs.


Content Audit

Based on a 50+ point diagnostic and extensive stakeholder interviews, Altimeter’s content audit benchmarks your company’s content initiatives and capabilities. Major areas covered in the diagnostic include (but are not limited to): data-driven content creation, content governance, content technology and content measurement.

Content Strategy Road Map

Altimeter will work with you to build a content strategy road map for the future. Based on interviews with key stakeholders in the company, including the core team and representatives from the business units most impacted and involved in content, we’ll provide you with an actionable content road map for all audiences across each business unit. Typical examples are lines of business, support, product development, risk and compliance, corporate communications, marketing, social media, sales, customer service, legal and HR.

Content Tools Selection

Navigating the martech landscape can be a difficult, and confusing process. Altimeter analysts have in-depth knowledge on the top platforms to use for your content strategy, and can help you pick the right one for your business using our proprietary methodology for ranking vendors according to price, functionality, UX and interoperability.


Altimeter Research

The 2021 State of Digital Content

The 2018 State of Digital Content

Choosing the Right Customer Experience Management Platform

View All Research

Altimeter's Latest Thinking

Three Shifts in Content Strategy To Win Over Chinese Consumers

Is a Centralized Creative Team Still the Best Way To Produce Content At Scale?

What Does Digital Marketing Excellence Look Like in 2018?

View All Altimeter Thinking

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