Speeches & Workshops
Whether you’re kicking off a major event or sitting down for an executive brainstorming session, Altimeter will energize and inform your audience. Our speakers are inspiring and entertaining, while remaining eminently approachable.
Altimeter analysts have presented to a wide variety of audiences in virtually every industry - from 5,000 people at an industry event to private gatherings of company executives. We have keynoted at the World Business Forum, SXSW, World Economic Forum, TED and more.
Keynote Speeches
Kick off or close out your event with an Altimeter analyst. Every speech is tailored to the needs of your audience. Keynotes are often given at conferences, corporate or industry events. Altimeter analysts have keynoted at the World Business Forum, SXSW, World Economic Forum, TEDx and more.
Workshops
Spark leadership and employee engagement by bringing an Altimeter analyst to your next retreat or strategy session. Altimeter workshops are custom-designed interactive sessions where participants carry out a number of training activities rather than passively listen to a lecture or presentation. Our workshops are action-oriented, educational and practical - you and your team will walk out aligned around a common framework and next step actions to take. Recent engagements include Fruit of the Loom, American Red Cross, Assurant, Bose and UPS
Types of WorkshopsContent Strategy Workshops
Content Strategy Workshop: An all day workshop that aligns multiple stakeholders in the company around a content strategy that solves customer pain points as well as delivering on business objectives. The workshop is based on Altimeter’s pioneering work on the five content strategy archetypes that helps companies prioritize content types, minimize waste and deliver on customer needs.
Social Business Strategy Workshop:
Adopting social business requires more than technology, strategy and governance–it takes a workforce educated in how social tools and techniques can impact the business. Based on our research, we’ve identified how to raise the level of employee skills needed to attain social business excellence. Our delivery includes work as high-level as a learning plan, down to specific employee training and certification scripts.
Testimonials
“Charlene organized and facilitated a workshop on disruption with transformative potential for our leadership team. By carefully considering our needs and customizing her approach, she delivered an experience that not only stretched our thinking, but also provided the tools to turn big ideas into action. We’re a stronger leadership team for the experience!”
– Scott Greene, SVP Corporate Strategy, Fruit of the Loom
Strategy Projects
Digital Transformation is one of the most notable trends in the modernization of business today. Altimeter explores how businesses invest in new models, systems, operations, and employee experiences to compete in an ever-changing digital economy. To date, our research has earned industry accolades and is considered the most pioneering and comprehensive look at the relationship between technology and human side of business.
Cultural Aspects of Digital Transformation
Our research explores the state of digital transformation each year by surveying thousands of businesses around the world to understand their challenges, opportunities, culture and leadership (the primary reasons why digital transformation fails).
Digital Marketing Strategy and Innovation
Digital marketing has evolved to do more than acquire leads and create brand awareness. It is the platform that can power data-driven positive customer interactions, across every point of engagement. Our research and advisory focuses on defining the next phase of innovation for digital marketing, which includes the new practices, environments and technologies that drive it.
Digital Marketing Maturity Evaluation:
We’ve created an in-depth questionnaire that helps evaluate the maturity and sophistication of your digital marketing operation across many channels and capabilities. This includes your strategy, organization and governance, operations and platforms.
Technology Evaluation and RecommendationOur analysts have the most up-to-date knowledge of the best digital marketing platform vendors and can help you install and optimize the best technology stack for your marketing goals.
Future Vision WorkshopIf you are looking to break through with a wave of innovation for your digital marketing strategy or operations, we will run a workshop to visualize what’s possible, align your stakeholders and create a prioritized list of initiatives to give you a roadmap for the future.
Customer Experience
CX is one of the catalysts for meaningful digital transformation. Altimeter explores technologies, best practices and challenges facing brands and CMOs as digital customers force the evolution of journeys and engagement.
Customer Experience Vision and Strategy WorkshopTechnology Evaluation and Recommendation
We can evaluate and recommend the best customer experience management tools for your business based on our unique framework for matching platform strengths to CX business archetypes.
Thought Leadership Marketing
Whether you are interested in generating demand or influencing your clients and prospects, Altimeter can help create compelling thought leadership content.
Custom research, thought leadership studies & blog posts
Build influence and enhance credibility by delivering compelling, thoughtfully-written content to clients and prospects.
Webinars, podcasts, videos
Generate leads and build influence via analyst-led webinars, podcasts and videos.
Salon Sessions & Events
Generate leads and deepen relationships with clients and prospects through small group salon sessions and large industry events.