Altimeter creates strategies and plans to help companies act on disruptive business and technology trends. Because disruption has a broad impact across the enterprise, we apply a holistic approach to working with clients that factors in business goals, leadership, technology and resources. Our team of analysts and consultants work with senior executives, strategists and marketers on education, needs assessment, strategy road maps and pragmatic recommendations across these disruptive trends.
As digital trends evolve, so must your approach to building and integrating digital customer experiences. Altimeter works with digital strategists to begin or advance digital transformation inside their organizations.
Social Business Strategy
Altimeter’s social business strategy offer gives organizations a three-year road map that is tied to specific business goals, including objectives, initiatives, staffing, resources and an organizational plan. The work includes several stages that can be conducted individually or holistically depending on where your company is in the social business maturity cycle.
Social business represents a profound internal change that impacts organizational structures, roles, policies, processes and decision making. Altimeter’s social governance strategy offer helps social strategists drive new efficiencies and overall social media effectiveness throughout the organization. We apply our research of best practices to design a governance road map that fits your business and goals.
Social data is still largely isolated from business-critical enterprise data. This can yield isolated findings that lead to partially-informed decisions, internal discord, missed opportunities and lack of visibility. Altimeter’s Social Data Intelligence (SDI) road map helps companies use social signals and data to drive better business decisions.
Businesses are challenged to create an ever-increasing amount of content for use across channels, such as blogs, websites, social media and more. Companies struggle with resources, staffing, tools, process and above all, strategy. Altimeter helps marketers create coherent, cohesive content strategies for paid, owned and earned media.