Thought Leadership

Altimeter offers a range of services to help clients craft relevant, timely and differentiated content that engages both external and internal audiences, from CXOs to the business ecosystem. Our work is aspirational and practical, grounded in research, and transparent.

Some of our most successful engagements stem from client partnerships where we are able to explore industry issues that their audiences care about while grounding our perspective in independent research.

Our Approach

Altimeter’s approach is grounded in independent research, which can be quantitative and/or qualitative, depending on objectives and budget. We partner with clients to identify issues and topics that are most relevant to their audiences, develop content strategies and advise on ways to most effectively activate that content based on client need. We label all sponsored research with clear branding and disclosures regarding editorial decision-making and ownership.

Content Development

  • Lead or collaborate on research studies on topics of interest to CXOs, buying committees and other key audiences
  • Author sponsored research reports, ebooks, infographics
  • Develop courseware for internal and external education platforms
  • Host videos, tweetchats, webinars, screencasts, podcasts, documentary films, and other media
  • Write articles, blog posts and other content
  • Provide insights and commentary to earned media

Our Thought Leadership