Ed Terpening is a Senior Industry Analyst at Altimeter. Ed has spent the past 35 years working for leading brands like Apple, Cisco, CNET/CBS Interactive and Wells Fargo lead the charge in digital innovation. At Apple, he lead a team focused on data visualization and data warehouse tools. At Cisco he ran cisco.com and launched their first intranet and e-commerce store. At CNET he founded their first “community team” (a precursor to “social media”) in 2000, which launched user ratings/reviews to CNET.com and message boards to NEWS.com. At Wells Fargo, Ed founded the first social media team of any national bank, launching the first blog and many breakthrough programs on social media platforms such as Facebook, Twitter and YouTube. He has authored numerous research reports on topics ranging from social media and selling to IoT.

Ed is also an internationally known artist, recognized with a cover story in American Artist Magazine, the largest arts magazine in the US at the time. His paintings can be found in collections worldwide. Ed also serves on the boards of nonprofits to aid in their own digital transformation.

Areas of Expertise
  • Social Media
  • Digital Selling
  • Internet of Things (IoT)
  • Social Business
  • Digital Governance
  • Digital Strategy
Speaking Topics
  • Social Media in Regulated Industries
  • The Power of the Employee Advocacy in Social Media
  • The Digital Transformation of Selling
  • Recognizing the Power of Governance to Execute Social Business Strategy
  • IoT and the Digital Transformation of Location and Customer Experience
  • Global Trends in IoT Consumer Adoption
Recent Appearances
  • Dreamforce 2017
  • VMware Digital Marketing Innovation Summit (2017)
  • SocialMedia.org Member Meeting (2017)
  • Adobe Summit (2017)
  • Social Media Tools Summit (2016)
  • Social Media Strategies Summit (2016)
  • Digital Marketing for Financial Services Summit, Keynote (2016)
  • Dreamforce (2015)
  • National Academy of the Sciences (2015)

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