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Omar Akhtar is a Research Director and senior digital marketing analyst who publishes research and advises companies on digital marketing innovation. Omar is an industry expert, creator of Altimeter's renowned "5 Content Strategy Archetypes" framework, and is a respected speaker on the topics of digital marketing innovation, content strategy, and marketing technology.
Omar is regularly quoted as a technology expert in leading publications, including NPR, Yahoo News, CNET, Forbes, Digiday, TechCrunch, and the San Francisco Chronicle. He was the editor-in-chief of the digital marketing blog, The Hub Comms, and was a writer for Direct Marketing News, PRWeek, Fortune Magazine and The Brooklyn Ink.
Areas of Expertise
- Digital Marketing
- Content Strategy
- Digital Transformation
- How to Choose the Right Content Strategy
- Unifying Data and Platforms For Delivering a Great Customer Experience
- Evaluating Martech Tools Based on Business Needs
- The Future of Digital Personalization
- Innovation in Digital Marketing
- Enterprise Use Cases for Augmented and Virtual Reality in Business
- How to Organize for Digital Marketing
- Digital Marketing Innovation: Trends and Best Practices
- Content Innovation: Trends and Best Practices
- “Digital Marketing Landscape in COVID-19” Direct Agents Webinar
- “Account-based Marketing in an Omni-channel World” - IAB Town Hall
- “How to Win in B2B Digital Transformation” - B2B Digital Transformation with Fred Geyer and Joerg Niessing