Alan is a partner in Prophet’s Hong Kong office, with over 15 years experience in the creation of brand and marketing strategies to drive growth. Alan specializes in converting consumer and competitive insights into actionable business recommendations.

At Prophet, Alan has led engagements in the US, Europe and across Asia, with a recent focus on enabling multinational brands to grow in Asia and Asian brands to expand internationally. His expertise spans sectors such as retail, hospitality, consumer technology, FMCG and financial services. Alan's areas of focus are the formulation of differentiated brand strategy, translation into engaging customer experiences, realignment of brand portfolio and architecture, and capture of growth opportunities through new product and business model innovations.

Prior to joining Prophet, Alan worked at ACNielsen Japan where he led customized research on luxury goods, sporting apparel and media/entertainment. Earlier in his career, he led the development of internet marketing initiatives for Toyota Motor Corporation. Alan holds an MBA from INSEAD, a BA in International Marketing & Japanese from Dublin City University and is fluent in Japanese. He is a regular speaker on how the right data can deliver a competitive advantage to brands.

Alan's Latest Thinking

Localization Is the Key to Unlocking Relevance and Driving Growth

How Sponsorships Can Work for Chinese Brands

How the Right Co-Branding Can Drive Brand Relevance

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News & Press

Predictions for 2019

Prophet Revamps Loyalty Concepts

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