• Andrew Marcum

    Analytics Manager
    US

As an insights and analytics manager, Andrew has worked with top companies like MetLife, Ford, AT&T, Keurig and Intel. Andrew’s expertise and rigorous quantitative toolkit such as latent class analysis, predictive models, time-series econometrics and discrete choice analysis has helped answer critical strategic questions for a variety of brands across markets and categories.

Prior to joining Prophet, Andrew was a market researcher at an agency. Client engagements for brands like Visa, MasterCard, Citigroup, Hershey’s and Marriott included market segmentation, database scoring, market entry/sizing, brand architecture, portfolio mapping and brand valuation. His econometric research has appeared in Cornell’s Rationality and Society among other academic and trade publications. Andrew is a graduate of Duke University.

Andrew's Latest Thinking

How to Measure Customer Experience in Financial Services

The Drivers of Brand Loyalty May Surprise You

View All Prophet Thinking

Join our mailing list

Sign up and receive our latest thinking, insights and strategies to help your business grow better.