Brenda believes complex business challenges are best solved using human-centered methods. She views writing as an important way to test and realize ideas, while putting stakeholders at the center. Her focus on voice, messaging and naming enables her to build brands and strengthen organizational cultures. She has more than 20 years of industry experience creating verbal identity for companies and categories undergoing change, and has built language capabilities in-house for DWR, IDEO and The New York Times. Her consulting clients include the American Museum of Natural History, KPMG, Citibank, the Environmental Defense Fund and Black Girls Code, among others.
Brenda earned her B.F.A. from the University of Michigan, including a focus on art history. She lives in the far-East Village. In her downtime, she collects art, which collects dust.