Brian Solis is a principal analyst at Altimeter, a Prophet company.

He’s a digital analyst, business strategist and futurist who creates new media strategies and frameworks that build bridges not only between companies and their customers, but also with employees and key stakeholders. Brian specializes in change management that empowers business leaders to introduce new media resources, systems and processes, and deliver an infrastructure that allows their organizations to excel in today’s era of the connected customer.

Brian joined Prophet as part of Altimeter. Prior to joining Altimeter, Brian led interactive and social programs for Fortune 500 companies, notable celebrities and Web 2.0 startups since 1999 as principal of FutureWorks.

In 2012, Billboard Magazine included Brian in “Billboard’s Twitter 140: The Music Industry Characters You Need to Follow,” and Mashable named him one of the “25 Twitter Accounts That Will Make You Smarter.” His blog, BrianSolis.com is among the top 1% of all blogs tracked by Technorati. Brian was named one of eight “Influential Leaders” by CRM Magazine in 2010, and one of “Silicon Valley’s 40 Under 40” in 2008. He is regularly quoted by media outlets such as The New York Times, The Guardian,and The Wall Street Journal, and he has over 250,000 followers on Twitter.

Brian actively contributes to Fast Company, Businessweek, Ad Age, Harvard Business Review and Mashable. His new book, What’s the Future of Business?: Changing the Way Businesses Create Experiences, explores the landscape of connected consumerism and how business and customer relationships unfold and flourish in four distinct Moments of Truth. In his previous book, The End of Business as Usual, he investigates the emergence of Generation-C, a new generation of connected customers and employees, and illustrates how businesses must adapt to reach them. He is the author of Engage!, the industry’s go-to playbook for marketing, sales and service in the social web, and was one of the first to address the intersection of public relations and social media in his 2009 book, Putting the Public in Public Relations.

Focusing on education, inspiration and strategic alignment, Brian shares his vision and experiences through keynotes and presentations at conferences and events around the world. He has made more than 450 presentations to universities, businesses and organizations, reaching a wide audience at events ranging from South by Southwest and TEDx, to engagements for clients such as L’Oreal, 3M, Oracle and Google.
If you’re waiting for someone to tell you what to do, you’re on the wrong side of innovation.

- Brian Solis

Brian's Latest Thinking

The Digital Transformation of Guest Experience

The Digital Change Agent’s Manifesto

The 2017 State of Digital Transformation

News & Press

Digital Transformation Efforts Still Falling Short

When It Comes to Digital Transformation, Companies Are Way Behind

CIOs Lead Digital Transformation Projects, But Companies Still Fail to Innovate