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Cecilia is a partner based in Prophet’s Shanghai office. She has over 20 years of experience in brand consulting, digital marketing, retailing and big data analytics, with proven experience working with both traditional and digital-native businesses, including Tencent, Master Kong, Heineken, Amway, Nippon Paint and Danone Early Nutrition. She serves as clients’ trusted partner to help develop brand visions, lay out strategic actions and prioritize implementation roadmaps.

Before joining Prophet, Cecilia was Senior Vice President of Isobar Brand Commerce Consulting Team, Dentsu Group. She also held leadership roles at Interbrand China, a leading home furnishing retailer and a trading group in Greater China.

Cecilia holds MBA from National Chung Cheng University and a Bachelor’s degree from National Taiwan University.

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