An associate partner based in Prophet’s San Francisco office, Darcy leads Prophet’s verbal branding and naming practice. With a hybrid background, she brings strategic thinking and a love of language to create inspiring, pragmatic solutions that solve challenges for businesses, their customers and employees.  
Working at the intersection of strategy and expression, Darcy focuses on brand strategy and storytelling, as well as messaging, voice, naming and concept ideation. Darcy has partnered with clients across technology, financial services, healthcare, CPG and more.
Prior to joining Prophet, Darcy was an associate director at Interbrand, leading engagements for clients like Thomson Reuters, Google, UPS and Girl Scouts.

Darcy's Latest Thinking

How to Define Your Verbal Branding Strategy

How to Localize Your Brand Name for the Chinese Market

3 Ways to Activate Your Verbal Branding Strategy

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News & Press

Brenda Natoli Joins Leadership Team for Prophet’s Verbal Branding Practice in New York

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