A senior director based in Prophet’s San Francisco office, Darcy leads Prophet’s verbal branding and naming practice. With a hybrid background, she brings strategic thinking and a love of language to create inspiring, pragmatic solutions that solve challenges for businesses, their customers and employees.  
 
Working at the intersection of strategy and expression, Darcy focuses on brand strategy and storytelling, as well as messaging, voice, naming, and concept ideation.  At Prophet, Darcy has partnered with clients such as Samsung, AT&T, Crate & Barrel, IBM Watson Health, and MetLife—from refreshing MetLife’s global expression style to conceptualizing Samsung Bixby to defining in-store experiences for Crate & Barrel.
 
Prior to joining Prophet, Darcy was an Associate Director at Interbrand, leading engagements for clients like Thomson Reuters, Google, UPS and Girl Scouts.

Darcy's Latest Thinking

The Final Word: Do You Need a Brand Tagline?

3 Brand Naming Strategies for Growth Acceleration