Prior to joining Prophet, Dari worked at Dachis Group – a company leading the way in social media brand measurement and marketing. Dari oversaw a team of analysts, strategists and information designers who developed social media marketing strategies for clients leveraging a proprietary SaaS big data platform.
She has developed digital strategy capabilities for several renown agencies including RG/A and Razorfish where she worked on exciting projects for Barnes & Noble (Nook), HBO (GO), Walmart, Nike (Digital Brand Management), LexisNexis (Corporate Social Media), Estee Lauder Company (Global digital training), among others.
Dari has spoken about Performance Measurement and Advocacy at several industry events, including NY and Austin Social Media Week. She lectured about digital product development at Columbia University’s summer program and has served as a judge and panelist at NYU’s ITP’s Master Thesis show.
Dari earned her BA from Sarah Lawrence College.