Darrell is a partner in Prophet’s Atlanta office, where he helps global brands envision and shape transformative digital experiences.
Exploring is part of his nature, whether he’s in a canyon with his family, mountaineering or translating market requirements into roadmaps for the digital landscape. He specializes in discovering untapped enterprise value and orchestrating user experience, artificial intelligence and analytics into new product offerings and business models. Darrell is a lifelong student of brands that provide great experiences, always scouting for new ways to inject meaningful engagement into digital growth strategies. Two favorites? Ritz-Carlton Hotels, where he started his career, and Arc’teryx, which keeps him safe while climbing high in the peaks. Before joining Prophet, he was managing director at Accenture Digital.
He earned his BBA degree from Georgia State University. When he’s not working, he’s on his mountain bike or exploring the world with his wife and six-year-old daughter.
“Digital and data have made marketing more important. Leveraging them for better marketing and sales effectiveness can spark explosive growth and brand-new thinking.”