David Aaker

David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at Prophet. He’s a recognized authority on branding, has developed several recognizable concepts including the Aaker brand vision model and has received numerous awards for his contributions to the science of marketing. In 2015, David Aaker was inducted into the American Marketing Association Hall of Fame for his lifetime achievements in marketing. In 2020, he was the recipient of the Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice.

Aaker has authored and published hundreds of articles and 17 books, including Owning Game-Changing Subcategories: Uncommon Growth in the Digital Age, Aaker on Branding: 20 Principles That Drive Success, Brand Relevance, Spanning Silos, Brand Portfolio Strategy, Building Strong Brands, and From Fargo to the World of Brands. His books have been translated in 18 languages and sold over 1 million copies. His words and teaching have offered guidance and inspiration to marketing leadership at many of the world’s leading brands:

"David Aaker has truly given the business world a gift: A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership." ---Joseph V. Tripodi, Chief Marketing and Commercial Officer, Coca-Cola

David is an active branding consultant, Professor Emeritus at the Haas School of Business, UC Berkeley and revered speaker and thought leader. He shares insights at conferences and meetings globally, as a LinkedIn Influencer and on his blog at davidaaker.com.

Awards & Achievements

• AMA Marketing Hall of Fame® Inductee
• Paul D. Converse Award
• The Vijay Mahajan Award
• The Buck Weaver Award
• 2020 Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and Practice

Expertise Areas

• Brand Strategy
• Marketing
• The Aaker Model
• Signature Stories
• Building Relevant Brands
• Higher Purpose Programs
• Managing Brand Equity