• David Sherin

    Sr. Engagement Manager
    US

David is a senior engagement manager in Prophet’s New York office. He specializes in customer-led growth strategy, with extensive experience in utilizing qualitative and quantitative research to generate actionable, strategic insights.

During his time at Prophet, David has worked on various global projects including market segmentations, brand positioning, value proposition creation, product development, visual identity and employee engagement for a range of industries from CPG and health insurance to financial services and technology.

Recently, David spent 6 months in our Hong Kong office where he managed a range of engagements – from helping to rebrand a major Asian airline with a new positioning and visual identity, to developing a portfolio and architecture strategy for a global CPG company looking to grow its business in China.

Prior to joining Prophet, David worked at Penn Schoen Berland, a market research-based consulting company owned by WPP.

David holds a B.A. in International Relations and Political Science with honors from the University of Pennsylvania, with a minor in American Public Policy.

David's Latest Thinking

How to Measure Customer Experience in Financial Services

How to Capture Business Growth in a Pragmatic Way

View All Prophet Thinking

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