During his time at Prophet, David has worked on various global projects including market segmentations, brand positioning, value proposition creation, product development, visual identity and employee engagement for a range of industries from CPG and health insurance to financial services and technology.
David has also spent over a year working in our Hong Kong office where he led a range of engagements – from developing a portfolio and architecture strategy for a global CPG company looking to grow its business in China to helping a leading Korean retailer strengthen its domestic business and enter the US market.
Prior to joining Prophet, David worked at Penn Schoen Berland, a market research-based consulting company owned by WPP.
David holds a B.A. in International Relations and Political Science with honors from the University of Pennsylvania, with a minor in American Public Policy.