David is an associate partner in Prophet’s New York office. He specializes in customer-led growth strategy, with extensive experience in utilizing qualitative and quantitative research to generate actionable, strategic insights.

During his time at Prophet, David has worked on various global projects including market segmentations, brand positioning, value proposition creation, product development, visual identity and employee engagement for a range of industries from CPG and health insurance to financial services and technology.

David has also spent over a year working in our Hong Kong office where he led a range of engagements – from developing a portfolio and architecture strategy for a global CPG company looking to grow its business in China to helping a leading Korean retailer strengthen its domestic business and enter the US market.

Prior to joining Prophet, David worked at Penn Schoen Berland, a market research-based consulting company owned by WPP.

David holds a B.A. in International Relations and Political Science with honors from the University of Pennsylvania, with a minor in American Public Policy.

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