During his time at Prophet, David has worked on various global projects including market segmentations, brand positioning, value proposition creation, product development, visual identity and employee engagement for a range of industries from CPG and health insurance to financial services and technology.
Recently, David spent 6 months in our Hong Kong office where he managed a range of engagements – from helping to rebrand a major Asian airline with a new positioning and visual identity, to developing a portfolio and architecture strategy for a global CPG company looking to grow its business in China.
Prior to joining Prophet, David worked at Penn Schoen Berland, a market research-based consulting company owned by WPP.
David holds a B.A. in International Relations and Political Science with honors from the University of Pennsylvania, with a minor in American Public Policy.