Dhruva is an associate partner in Prophet’s New York office, where he uses a design lens to create compelling products, services and experiences for clients across industries.

He believes human-centric values are the best way to solve complex business challenges. While much of that commitment stems from his work with brands like the Golden State Warriors and IBM, it’s also shaped by his past careers as a touring musician among many other things. Ideas for better user experiences, he’s convinced, often come from unexpected sources. His favorite quote is from chef Anthony Bourdain: "Without experimentation, a willingness to ask questions and try new things, we shall surely become static, repetitive, and moribund.”

Before joining Prophet, he worked at Fjord, re-imagining customer and employee experiences for companies like Bose, Shell and Merrill Lynch. He also wrote and curated events for Fjord's annual Design Trends POV, featured by Fast Company and Wired.

Dhruva earned a Master’s in International Affairs from Columbia University, and an undergraduate degree in Economics from the University of Michigan. He is still drumming and producing music for film and TV. And he travels whenever he can, aiming to visit at least one new country every year.

Latest Thinking

Brand & Experience: What to Expect in 2020

Healthcare Trends: What to Expect in 2020

Who Will Win the
Streaming Wars?

View All Prophet Thinking

Thank you for subscribing.

Please check your email and click on the link to confirm your subscription.