Ed Terpening, now retired, was an industry analyst at Altimeter, a Prophet company. A Silicon Valley vet and a social-media expert, Ed stood at the forefront of digital transformation for 30 years.

Before joining Altimeter, Ed was vice president of social media at Wells Fargo, where he led the first blog and social media team of any major U.S. bank. A co-founding member of SocialMedia.org, he’s worked for Apple (still his favorite brand), where he led the development of advanced data visualization tools and data warehouses. At Cisco Systems, he managed its first company-wide Intranet, first e-commerce store and the development of Cisco.com, one of the first business sites to offer online customer service.

Ed's an award-winning artist, his accomplishments include a cover story in American Artist, as well as serving on the advisory board of PleinAir Magazine. His artwork is in collections worldwide.

Ed's Latest Thinking

The State of IoT in the Home: Part 2

New Research: The ROI of Social Media Management Tools

How To Kill The Social Media Accounts You Don’t Need

News & Press

Brands Succeed in Social with Cross-Platform Approach