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Ed Terpening is an industry analyst at Altimeter, a Prophet company. A Silicon Valley vet, Ed has stood at the forefront of digital transformation for 35 years.

Before joining Altimeter, Ed was vice president of social media at Wells Fargo, where he led the first blog and social media team of any major U.S. bank. A co-founding member of, he’s worked for Apple (still his favorite brand), where he led the development of advanced data visualization tools and data warehouses. At Cisco Systems, he managed its first company-wide Intranet, first e-commerce store and the development of, one of the first business sites to offer online customer service.

Ed's an award-winning artist, his accomplishments include a cover story in American Artist, as well as serving on the advisory board of PleinAir Magazine. His artwork is in collections worldwide.

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News & Press

Firms That Use Social as a ‘Megaphone’ Miss Out on Transformation – Hootsuite

Hootsuite Recommends You Stop Posting on Social Media (and Start Listening and Connecting)

Social Media ‘Now Captures 13 To 24% of Total Marketing Budget’

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