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Erin is an Associate Partner in our Chicago office. She joined Prophet in 2014, and has 10+ years of global consulting experience across various industries (including pharmaceutical, medical devices, insurance, executive search and CPG).

Prior to Prophet Erin worked at The Connell Group where she developed and executed custom quantitative and qualitative research that drove client growth by improving clients’ brand strategy, increasing returns from innovation or optimizing marketing activation. Erin started her career at Nielsen focusing on portfolio optimization and pricing strategy for large CPG companies.

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Brand Migration in M&A: Seven Factors for Success

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