Eunice is a partner in Prophet’s San Francisco office, focusing on digital transformation and business strategy consulting.

Eunice provides strategy consulting across the media and entertainment landscape, focused on the disruption and opportunities of technology innovations improving the overall brand and customer experience. Understanding the speed and trajectory of change that has impacted the business of content, Eunice provides customer-focused strategies for direct-to-consumer businesses including content streaming services, digital native products and platforms, and immersive experiences.

Before joining Prophet, she was the managing director and head of Manatt Digital in Los Angeles, leading digital strategy and business development services for entrepreneurs and senior executives. With more than two decades of consulting experience, including Cognizant Business Consulting, Strategic Vision Consulting and Accenture, she’s helped such clients as Disney, Warner Bros, NBC Universal, the Los Angeles Summer Olympics 2028 Bid Committee, and AT&T.

Eunice is an established leader and mentor in women’s diversity initiatives in the industry, including the VR/AR community and Asian-American women leaders in entertainment.

A native Angeleno and graduate of UCLA, Eunice is an enthusiastic champion and advocate for her hometown. She believes Los Angeles’ rich diversity is unmatched for influencing the face and shape of multiple industries including entertainment, technology, food, fashion/beauty and lifestyle. Eunice is happy to share her knowledge of the best tacos, sushi and Korean barbeque in LA.

Eunice’s greatest passion and accomplishment is in raising her 3 fierce daughters with her husband Felix. On the weekends, you can catch the Shin family shuffling between lacrosse fields, art studios and dance competitions.

Eunice's Latest Thinking

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News & Press

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