Eunice is a partner in Prophet’s San Francisco office, focusing on digital customer transformation. Eunice works with clients on customer growth opportunities bringing in expertise in direct-to-consumer (DTC) strategies, focused on growth across content, commerce and community. Eunice is passionate about converting technology disruption into innovative opportunities to improve the overall brand and direct customer experience.

Understanding the speed and trajectory of change in the digital market, Eunice provides customer-anchored strategies for DTC businesses in media, entertainment, gaming/esports, lifestyle (fashion, beauty, health), CPG, as well as legacy brands and B2B/B2B2C companies looking to transform their direct channels. Eunice is a well-established advisor with trusted relationships across the media and entertainment, gaming, digital native products and platforms, and the experiential economy including immersive technology.

Before joining Prophet, she was the managing director and head of Manatt Digital in Los Angeles, leading digital strategy and business development services for entrepreneurs and senior executives. With more than two decades of consulting experience, including Cognizant Business Consulting, Strategic Vision Consulting and Accenture, she’s helped such clients as Disney, Warner Bros, NBC Universal, Sony, Electronic Arts, the Los Angeles Summer Olympics 2028 Bid Committee, and AT&T.

Eunice is an established leader and mentor in women’s diversity initiatives in the industry, including the VR/AR community and Asian-American women executives in entertainment.

A native Angeleno and graduate of UCLA, Eunice is an enthusiastic champion and advocate for her hometown. She believes Los Angeles’ rich diversity is unmatched for influencing the face and shape of multiple industries including entertainment, technology, food, fashion/beauty and lifestyle. Eunice is happy to share her knowledge of the best tacos, sushi and Korean barbeque in LA.

Eunice’s greatest passion and accomplishment is in raising her three fierce daughters with her husband Felix. On the weekends, you can catch the Shin family shuffling between lacrosse fields, art studios and dance competitions.

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