Feifei is an associate partner in Prophet’s Shanghai office and specializes in market research, brand strategy and brand experience.

She helps companies bring their brands to life, finding new ways to engage customers and create compelling and relevant experiences. Starting with consumer insights and inspiration from a vast universe of brands (LEGO is her all-time favorite), she is skilled in developing brand positioning, messaging and valuation. She’s also worked at Interbrand and Labbrand, guiding multinational brands as they localize in China, as well as advising Chinese brands as they go global.

Feifei, who lives in Shanghai with her young daughter, earned a Master of System Dynamics at the University of Bergen, on a full scholarship from the Norwegian government, as well as a Master of Branding & Market Research from University of Tongji.

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