Felicia Rosenzweig is a partner in Prophet's London office. She approaches B2B and B2C client challenges by drawing on a multi-faceted, 18 year career in brand, marketing and business strategy, and a passion for understanding what makes organizations and markets tick.

Since joining Prophet (initially in New York), Felicia has led engagements in the US and EMEA with clients in a range of industries, including retail, financial services, packaged goods, agriculture and health care, as well as with non-profit. Her experience encompasses creative, pragmatic problem solving across nearly all of Prophet's offerings with emphasis in value proposition development, customer-driven growth, brand portfolio strategy, implementation, marketing planning and insight development.

Prior to joining Prophet, Felicia built her skill set through a unique group of professional services roles. With R.H. Arnold & Co., a boutique merchant and investment bank where she led business development, strategic planning and investment initiatives. Earlier, Felicia created and implemented growth strategies for global clients at Mercer Management Consulting. She managed accounts and executed corporate and consumer communication strategies on the agency side at Cohn & Wolfe and Ogilvy, Adams & Rinehart. She began her career as a state-level lobbyist.

Felicia holds an MBA from the Tuck School of Business at Dartmouth and earned a B.A. with honors from Rutgers University in History/Political Science.

Felicia's Latest Thinking

How to Develop a Successful Business Growth Strategy

Three Ways Innovation Can Keep Your Brand Relentlessly Relevant

UK Retail Banks: Is irrelevance curtailing opportunity?

News & Press

Brexit vs. Global Thinking: The New Internationalism in Marketing

How Brands Like Apple and Monki Are Bringing Ethnic and Gender Diversity to the Ad World

Fintech Incubation: More Value Than Meets The Eye