Fred helps top companies accelerate growth by becoming more relevant to their customers in a more digital world.
He focuses on driving growth in industries that face challenges applying customer-driven thinking and digital tools, such as life sciences, insurance and durable goods. Currently Fred is spearheading the deployment of a Growth Operating System (GOS) in life sciences to accelerate treatment adoption and increase patient adherence.
A published author and speaker on the topic of customer-driven growth and making the shift to digital marketing, Fred charts the steps to uncover untapped demand, build growth moves and enable the organization to execute effectively.
He focuses on driving growth in industries that face challenges applying customer-driven thinking and digital tools, such as life sciences, insurance and durable goods. Currently Fred is spearheading the deployment of a Growth Operating System (GOS) in life sciences to accelerate treatment adoption and increase patient adherence.
A published author and speaker on the topic of customer-driven growth and making the shift to digital marketing, Fred charts the steps to uncover untapped demand, build growth moves and enable the organization to execute effectively.