Partner, Executive Creative Director
Greg is a partner and executive creative director of Prophet CoLab, an internal team dedicated to creating and delivering holistic, multi-channel advertising for clients. Greg specializes in taking comprehensive strategies and complex offerings and turning them into big, consumer-facing ideas.
He has concepted and executed creatives across a full gamete of channels (from the traditional to the emerging) for a wide range of brands including Johnson & Johnson, Land Rover, Oscar Health, Colgate/Palmolive, Verizon, Xbox, The Tribeca Film Festival and Campari Group.
Prior to joining Prophet, Greg “grew up” in the New York City advertising scene honing his craft at firms like McCann Erickson, Publicis/Kaplan Thaler, Young & Rubicam and J. Walter Thompson. Along the way, Greg has won, and lost, his fair share of awards including One Show Pencils, Clios, Communication Arts Awards and multiple Cannes Lions. In addition to the high-profile accolades, Greg is particularly proud of his Effie wins for overall business objectives and ad-effectiveness.
Greg is a native of Cleveland, Ohio but has spent the majority of his life in the New York area after graduating from Fordham University. He attended The New York School of Visual arts post-grad and has an executive coaching degree from IPEC (The Institute for Professional Excellence in Coaching) Greg resides in Montclair, NJ with his wife and two children.