Clients appreciate his a pragmatic “get things done” approach as it ensures that strategy doesn’t sit on a shelf, but actually gets translated into execution. Some of his high profile clients include UBS, Zurich Insurance, Danske Bank, iShares, Formula-e, Staples, Virgin and Swarovski.
Greg began his career working for the Grey Advertising group, focusing on integrated, ‘across-the-line’ campaigns, CRM strategies and loyalty programmes for clients like Microsoft and Toyota. He also lead a joint-venture with KPE to launch and run Grey’s e-marketing division in the UK. Greg broadened his perspective as a management consultant with McKinsey (working mainly across telecom, financial services and media industries), before joining Orange (part of France Telecom) as a marketing director with P&L responsibility for convergence products and mobile/broadband cross-selling.
Greg has an MA in economics and politics from Edinburgh University and an MBA from the Tuck school of business at Dartmouth.