His approach, applied to both B2B and B2C industries, is inspired by basketball legend John Wooden: "It's not how big you are, it's how big you play." He's put this into practice by developing powerful brand capabilities for companies as diverse as Nationwide, Dell, eBay, AT&T, Maserati, Pfizer, SAP and Cigna. Before joining Prophet, Hanif worked at CEB (now a part of Gartner), where he built member-based advisory insights and platform-based solutions for a network of leading executives.
He earned an MBA in Marketing and Finance from the Kellogg School of Management at Northwestern University and a BA in Anthropology from Connecticut College. And while he prides himself on being curious about many things, he’s especially passionate about ice hockey, wine and anything related to food.