Hanif is an associate partner in Prophet’s New York office and specializes in developing growth strategies that are powered by better brand experiences and increased customer engagement.

His approach, applied to both B2B and B2C industries, is inspired by basketball legend John Wooden: "It's not how big you are, it's how big you play." He's put this into practice by developing powerful brand capabilities for companies as diverse as Nationwide, Dell, eBay, AT&T, Maserati, Pfizer, SAP and Cigna. Before joining Prophet, Hanif worked at CEB (now a part of Gartner), where he built member-based advisory insights and platform-based solutions for a network of leading executives.

He earned an MBA in Marketing and Finance from the Kellogg School of Management at Northwestern University and a BA in Anthropology from Connecticut College. And while he prides himself on being curious about many things, he’s especially passionate about ice hockey, wine and anything related to food.

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