Ian has comprehensive corporate and consumer branding experience, advising at board-level. He has specific expertise in consumer and business service brands, especially banking, finance, insurance, telecommunications, pharma, technology and professional services.
His work has won multiple awards, most recently a Gold Transform Award and a Gold award from the German Design Council. Ian’s previous clients include Merck KGaA, Bupa, Zurich Insurance, Microsoft, Etisalat, P&G, Hilti, and dnata. Prior to joining Prophet he was Head of Strategy at FutureBrand.
Financial Times has printed articles Ian has written on branding issues - as have Brand Strategy, Precision Marketing, the Institute for Brand Leadership, and Brandchannel.com.
Ian maintains a keen interest in advanced technologies. Having studied for it, Ian went on to lecture at Goldsmiths College on their MA in Interactive Media. He is a strong advocate of the arts, and has served on the boards of the Institute of Contemporary Arts and Fierce Earth Performance Art Festival.