Jay is a senior partner in Prophet's Hong Kong office. Jay has assisted many global companies with the development and execution of customer-driven growth strategies with specific emphasis on leveraging customer relationships, strategic brand assets and a deep understanding of customer behavior. Some of his recent Prophet clients include Cisco, Monsanto, Samsung, Cargill and Wal-Mart.

Jay has specialized in developing new content related to the firm's marketing practice, with a special emphasis on the firm's brand valuation IP. He also contributed to the development of two recent Prophet authored books: The Marketing Accountability Imperative and The Shift.

Prior to joining Prophet, Jay was a principal in the retail & consumer group with Mercer Management Consulting and a manager of retail strategy at Sears, Roebuck.

Jay also is a frequent speaker on brand and customer strategy related topics with groups like the American Marketing Association, Association of National Advertisers, UC Berkeley's Haas School of Business, and Copenhagen Business School.

Jay received a Bachelor of Commerce from Queen's University at Kingston, and an M.B.A. from the Eller School at the University of Arizona.

Jay's Latest Thinking

META: A Better Brand-Building Model For China

China’s Brand New World: Adapting the Brand-Building Model to Win

The Power of Disney’s Magical Brand Experience in China

News & Press

Prophet and Alimama Publish New Brand-Building Model for China

Prophet Wins Two Golds at Transform Awards

Prophet Works With Alimama To Redefine Brand Building For China’s Digital Age