Jay has specialized in developing new content related to the firm's marketing practice, with a special emphasis on the firm's brand valuation IP. He also contributed to the development of two recent Prophet authored books: The Marketing Accountability Imperative and The Shift.
Prior to joining Prophet, Jay was a principal in the retail & consumer group with Mercer Management Consulting and a manager of retail strategy at Sears, Roebuck.
Jay also is a frequent speaker on brand and customer strategy related topics with groups like the American Marketing Association, Association of National Advertisers, UC Berkeley's Haas School of Business, and Copenhagen Business School.
Jay received a Bachelor of Commerce from Queen's University at Kingston, and an M.B.A. from the Eller School at the University of Arizona.