Prior to joining Prophet in 2008, Jeff worked for the Zyman Group, Kraft Foods and as a political and legislative strategist. Jeff’s expertise includes brand positioning and value proposition development, customer experience, go-to-market strategy design, organizational design and capability enhancement.
Jeff is a leader of Prophet’s healthcare industry practice. He is the author of several articles, including “A Healthcare Experience Is Not Enough: Why You Need a Brand Experience” and “Marketing Middleware: The Glue Connecting Business Strategy & Marketing Execution” and "Making the Shift: Healthcare’s Transformation to Consumer-Centricity.” Jeff is currently co-writing a book on healthcare transformation that will be published in 2018
Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business.