With over 20 years of leading high-impact marketing and strategy projects, Jeff brings a breadth of experience that comes from working across many industries, as marketing practitioner, management consultant and political strategist. Jeff has worked in extensively in the healthcare industry, including payers, providers, pharmaceuticals and health care service provider organizations. Additionally, Jeff has worked in food, beverage, agriculture, pet care, for-profit education, energy and in several industrial settings.

Prior to joining Prophet in 2008, Jeff worked for the Zyman Group, Kraft Foods and as a political and legislative strategist. Jeff’s expertise includes brand positioning and value proposition development, customer experience, go-to-market strategy design, organizational design and capability enhancement.

Jeff is a leader of Prophet’s healthcare industry practice. He is the author of several articles, including “A Healthcare Experience Is Not Enough: Why You Need a Brand Experience” and “Marketing Middleware: The Glue Connecting Business Strategy & Marketing Execution” and "Making the Shift: Healthcare’s Transformation to Consumer-Centricity.” Jeff is currently co-writing a book on healthcare transformation that will be published in 2018

Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business.

Jeff's Latest Thinking

Making the Healthcare Shift: The Transformation to Consumer-Centricity

Winning Millennials is the Long-Game Strategy Healthcare Organizations Need

Shifting From Fragmented Care to Connected Ecosystems: The Early Adopters

View All Prophet Thinking

News & Press

Will Drug Price Hikes Impact Drug Spending?

NorthShore Health System To Open 50 More Immediate Care Centers

New Hospital Ranking Looks at Customer Loyalty

View All News & Press

Join our mailing list

Sign up and receive our latest thinking, insights and strategies to help your business grow better.