Prior to joining Prophet in 2008, Jeff worked for the Zyman Group, Kraft Foods and as a political and legislative strategist. Jeff’s expertise includes brand positioning and value proposition development, customer experience, go-to-market strategy design, organizational design and capability enhancement.
Jeff is a leader of Prophet’s healthcare industry practice. He is the author of several articles, including “A Healthcare Experience Is Not Enough: Why You Need a Brand Experience” and “Marketing Middleware: The Glue Connecting Business Strategy & Marketing Execution.” Jeff’s book, which he co-authored with Scott Davis, “Making the Healthcare Shift: The Transformation to Consumer-Centricity” was published in 2019.
Jeff received his B.A. from the University of Michigan and his M.B.A. from the University of Chicago Booth School of Business.