Jeff is a partner in Prophet’s Chicago office with 20 years of experience in global branding strategies. He’s helped define and implement marketing game plans for companies like United Health Group, UBS, Enterprise Holdings, T. Rowe Price and AbbVie, managing successful changes in multiple geographies and cultures.

While heading up Prophet’s operations in Zurich, Jeff gained valuable sensitivity to the challenges of global marketing and prides himself on being a thoughtful listener. (His favorite quote comes from Bill Nye the Science Guy: “Everyone you will ever meet knows something you don't.”) Jeff is a leader in Prophet’s Culture, Engagement and Capabilities practice, where he integrates HR and brand, building world-class marketing organizations, creating employee engagement programs and driving greater attraction and retention of employees.

Jeff, who earned B.S. from Miami University in Ohio, is a big fan of music (he helped start a music festival in Chicago for up and coming artists). He’s also a fan of tequila.
If you can't stop thinking about it, don't stop working for it.

- Jeff Smith

Jeff's Latest Thinking

4 Ways to Shake Up HR and Remain Relevant With Employees and Consumers

Successful Leaders Empower Their Teams

A Guide to a Better Brand Experience for Boring Brands

News & Press

A Guide to Better Brand Experiences For Boring Brands