EXPERT PROFILE

Jo Roberts

Senior Business Design Director
New York

As a business designer, Jo employs design methodology to solve business challenges. She focuses on creating business models for new products, services, and ventures, as well as helping companies reimagine existing business models to stay relevant in the market.

Jo started her career in the publishing industry, working in marketing and product management roles. At Penguin Random House, she worked on major media brands such as Fifty Shades of Grey and Game of Thrones. At Apple, she developed an author service program for iBooks. Prior to Prophet, she was a Business Design Lead at Designit. She studied marketing and finance during her MBA at NYU Stern. She is also a mentor in the d.MBA program.

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