John Ellett

John is a senior partner in Austin, Texas, with deep expertise in digital experience creation, demand generation and helping clients become digital leaders.

He frequently advises CMOs on their transformation agendas and honed his marketing consultancy skills as a leader of Dell’s North American team during its explosive growth period in the early ‘90s. Previously, he was an advertising leader in launching IBM’s first and second generation personal computers. In 2001, he founded nFusion, a pioneering demand generation agency that combined traditional and digital marketing capabilities, merging with Springbox in 2018.

John is the author of The CMO Manifesto, a contributor to Forbes’ CMO Network and host of the Valiente Awards, which recognizes courageous marketing leaders. He earned his BS and MBA from Indiana University’s Kelley School of Business. He is a frustrated golfer, a back-of-the-pack triathlete, a happy husband and a big fan of bold red wines.