Jonathan Chajet is a partner in Prophet’s San Francisco office. Jonathan has traveled far and wide to bring fresh thinking and pragmatic solutions to the world’s most-recognized consumer and B2B brands. An expert strategist for brands both big and small, Jonathan’s been a trusted advisor to C-suite executives for more than 25 years.

With an inherent ability to bridge the gap between strategy and execution, Jonathan’s contributed to the growth and development of industry-leading brands, such as, 20th Century Fox, Sony Pictures, UnitedHealth, American Express, Lexus, McDonald’s, Hilton, Holiday Inn, Dell, AT&T, and many more. He is praised for his impact in product innovation, employee development and quality control. Jonathan started his career in management consulting at Oliver Wyman before diving into brand strategy and technology as a consultant at Siegel & Gale. Most recently, Jonathan has held senior leadership roles for Interbrand in Shanghai and Dragon Rouge in Shanghai and San Francisco.

He’s a regular commentator on brands and branding in the New York Times, Wall Street Journal, The Economist, Financial Times and Business Week. Jonathan has also shared his insights in frequent appearances on Bloomberg News, Sky News, CCTV, Channel News Asia, NPR and Thoughtful China.

Jonathan holds an MBA from the Leonard N. Stern School of Business at New York University and a BA in Liberal Arts and Political Science at Grinnell College.

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