Joseph was a former Partner at Prophet, and helped our clients around the world develop innovation, brand positioning and market segmentation strategies.

He consulted with clients throughout Europe, Latin America, Asia, the Gulf Region and Africa, focusing on consumer-packaged goods, retail banking and insurance. His projects include the high profile re-branding of T-Mobile in the US, and most recently he helped the largest insurance company in Mexico accelerate its business and worked with one of the world’s leading pharmaceutical companies to redefine its vision.

Prior to joining Prophet, Joseph was a Director at BBDO Consulting, where he founded and led the Spain Marketing Consulting Business, as well as a Senior Consultant with McKinsey & Company.

Joseph holds a BA from Universidad Metropolitana in Caracas and an MBA from the Columbia Graduate School of Business in New York.

Joseph's Latest Thinking

The Secret to Creating Growth Moves

Creating a Customer Value Proposition to Accelerate Growth

Goldman’s Hunger Bonds

News & Press

Prophet Partners With Addiko For Launch of New Bank

Addiko Bank Branding, by Prophet

Hypo Bank Rebrands as Addiko to Support ‘Straightforward Banking’ Approach