Julie Purser is a partner in Prophet’s Hong Kong office with more than 15 years of experience in growth strategy, brand and business transformation consulting in the U.S. and Asia. She specializes in turning consumer insights into actionable business, digital and customer experience strategies, with exceptional strengths in financial services, insurance and hospitality.
She has helped lead the growth of Prophet’s Asia business, developing valuable sensitivities to the nuances of global marketing. And she has led brand and business localization projects for such companies as Marriott, MetLife and T. Rowe Price.

Before joining Prophet, Julie worked at Leo Burnett Worldwide, where she oversaw the strategy and execution of Allstate’s national advertising, and at Arc Worldwide, leading the CRM and database marketing strategy for one of the company’s largest accounts.

A passionate world traveler and a big fan of Lao Tzu (“To lead people, walk behind them”), she earned an MBA from Northwestern University’s Kellogg School of Management and a BBA from the University of Wisconsin–Madison.

Julie's Latest Thinking

Using Anniversaries to Reinforce Your Brand Purpose

Hotels Must Continue to Innovate to Win with Chinese Consumers

Want Your Brand to Win in China? The Key is Localization

View All Prophet Thinking

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