Julie Purser is a former partner in Prophet’s Hong Kong office with more than 15 years of experience in growth strategy, brand and business transformation consulting in the U.S. and Asia. She specialized in turning consumer insights into actionable business, digital and customer experience strategies, with exceptional strengths in financial services, insurance and hospitality.
She helped lead the growth of Prophet’s Asia business, developing valuable sensitivities to the nuances of global marketing. And she has led brand and business localization projects for such companies as Marriott, MetLife and T. Rowe Price.

Before joining Prophet, Julie worked at Leo Burnett Worldwide, where she oversaw the strategy and execution of Allstate’s national advertising, and at Arc Worldwide, leading the CRM and database marketing strategy for one of the company’s largest accounts.

A passionate world traveler and a big fan of Lao Tzu (“To lead people, walk behind them”), she earned an MBA from Northwestern University’s Kellogg School of Management and a BBA from the University of Wisconsin–Madison.

Julie's Latest Thinking

View All Thinking

Thank you for subscribing.

Please check your email and click on the link to confirm your subscription.