Katie Byrd

Katie is a senior engagement manager in Prophet’s Chicago office, helping clients develop high-impact brand and go-to-market strategies.

To do that, she always starts with insights. A fierce advocate of customer-led thinking, she follows every byway of the customer journey, looking for better ways to connect people to the products and services they need. Her 12-plus years of experience in B2B and B2C include work in the wine, spirits, food, cannabis, technology, health and fitness industries.

Before joining Prophet, she led the commercialization strategy for RX Nut Butters, the Cocktail Project and Leaf Trade, a cannabis tech platform. She has also worked at Ogilvy, with brands such as SC Johnson, Unilever and Beam Suntory.

Her favorite part of any role is collaborating with people. And as a working mom with two little ones, she believes that communication and time management are the keys to success. Katie earned her bachelor’s degree in marketing and communications from the University of Missouri–Columbia.