Laura brings over four years of experience in brand strategy, integrated marketing, consumer research and advertising to help Prophet’s clients develop and grow their brands. Since joining Prophet, she has worked with leading firms in both the technology and health insurance industry. Her most recent work includes developing a go-to-market strategy and strategic roadmap for the launch and opening of IBM Power Architecture technology and its supporting community, Power.org.

Prior to joining Prophet, Laura built her consulting experience at the Sterling Group where she worked on brand positioning and new product development projects for clients including Pepsi, Godiva, Coach, Sotheby’s, and Dupont. For Godiva, she helped develop a new portfolio of products and a distribution strategy to help grow the line. For Coach, she helped define the brand strategy and redesign the in-store customer experience. She also managed an annual youth branding study for Sterling. Laura has extensive experience conducting consumer focus groups, ethnographic studies, directing creative execution and developing strategic brand recommendations.

Earlier in her career, Laura worked for The Museum of Modern Art where she focused on marketing communications campaigns for the MoMA membership base during the transition into MoMA QNS in Queens. Prior to her work at MoMA, Laura gained experience in online strategy, branding, and marketing while working at internet strategy and advertising agency, SFInteractive.

Laura earned a Bachelor of Arts, Cum Laude, from Middlebury College in Vermont, with a concentration in Spanish and Art History.

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