Mat Zucker is a partner and content strategy leader based in Prophet’s New York office. Mat helps clients transform digitally, finding new areas of growth. A pioneer in the digital landscape, beginning with work for Nabisco and Rayovac batteries in 1996, he brings more than 20 years of interactive marketing, advertising, social and content experience to Prophet.

Previously, Mat was Global Executive Creative Director at Razorfish, where he led BlackBerry creative across channels. He also served as Chief Creative Officer at OgilvyOne New York, managing more than 70 creative directors, art directors, copywriters, designers and user-experience experts and building a portfolio of award-winning work for clients across industries. His other Executive Creative Director roles include both R/GA and Agency.com New York.

A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann’s Egg Beaters and radio ads for AT&T. In addition to writing for publications including Advertising Age, Digiday and the Forbes.com CMO Network, he’s an essayist and the co-founder of the Hindsight Career Project, a collection of career wisdom that helps those starting out in creative fields.
You’re either the pigeon or the statue.

Dilbert

Mat's Latest Thinking

5 Steps to Strategically Reboot Your Brand’s Content Marketing

BEANCAST 488: BAGALLSY

Do We All Have To Be Retrained?

News & Press

Reimagining Your Channel Strategies for 2018

Amazon Launches Spark, a Social Shopping Network, in It’s App

Six Leaders in Digital Marketing Talk Customer Experience in 2017