Previously, Mat was Global Executive Creative Director at Razorfish and has also served as Chief Creative Officer at OgilvyOne New York, reinventing direct marketing for the digital age and managing more than 70 creative directors, art directors, copywriters, designers and user-experience experts and building a portfolio of award-winning work for clients across industries. He also has held leadership roles at R/GA and Agency.com New York.
A graduate of Cornell University, Mat started as a copywriter at FCB, romancing recipes for Fleischmann’s Egg Beaters and radio ads for AT&T. In addition to writing for publications including Advertising Age, Digiday, The Content Management Institute and Forbes.com, he’s a podcaster, including Cidiot and marketing career podcast Rising.