Associate Partner, Product Design
Naz is a digital product designer/researcher/innovator, with 17+ years of experience helping Fortune 500 clients, their customers and employees think differently and solve problems in their organization, and their product & services with Design Thinking methodologies and a Human-Centered Design approach. She has a passion for solving challenges with empathy and innovation using the latest tech in the industry (recently AR/VR). She has a decade of experience working for the big 4 US consulting firms and currently leads the Product Design team as an Associate partner at Prophet.
She leads teams to conduct behavioral and generative research and design omnichannel experiences for various industries, including public transportation, automotive, e-commerce, energy & utilities, consumer electronics, pharmaceutical, finance, healthcare, education, broadcasting, marketing and media & entertainment. Some of her recent clients include Anthem, BCBS, Mariott Bonvoy, Enterprise, GM, Google, UNCF and Toronto Transit Commission.
By night, she is an independent sci-fi filmmaker and musician. By day, she spends time with her two large Maine Coones (Genghis & Sher Khan).