Omar Akhtar is an analyst at Altimeter, a Prophet Company. Omar's research focus is paid, earned and owned content strategy, marketing technology and customer experience.

Previously, Omar was the editor-in-chief of the marketing technology news site The Hub where he covered the latest trends, tools and strategies in the world of digital marketing, big data, social media, and mobile. He has frequently served as a moderator in conferences and panel discussions on the above topics.

Before The Hub, Omar worked as a tech and finance reporter at Fortune Magazine, where he contributed to the publication’s most popular lists, included the Fortune 500, The Best Places to Work, and the 40 under 40.
Omar has a masters degree from Columbia University’s Journalism School, with a specialization in digital media. In a previous life he fronted a rock band, and hosted a top-rated radio show in his native Pakistan.

Omar's Latest Thinking

5 Essential Features Your CRM Should Have in 2018

Choosing the Right Customer Experience Management Platform

Creating a Data-Driven Strategy for Customer Experience

News & Press

Ding Dong, Salesforce Calling: CMO Aspires to Avon-Like Army of Evangelists

Unraveling the Suite Versus Point Solution Debate

Creating A Strategy For Your Social Media Content