Oscar is an associate partner in Prophet’s Chicago office. As the founding member of our consumer insight practice, she’s spent the last twelve years helping clients create powerful growth strategies through human-centered understanding. That includes orchestrating brand portfolios, developing more effective positioning and creating high-impact customer experiences.

Oscar is passionate about her work. She believes the most disruptive and transformative strategies come from breakthrough insights, which she has translated into winning strategies for such clients as The New York Times, State Farm, Gatorade, Hyatt and American Express.

Before joining Prophet, she worked for FCB and Octagon of the Interpublic Group, serving global accounts such as Kaiser Permanente, McDonald’s, Montblanc and OMEGA. However, her skillset was developing even earlier on: From the age of 6 to 12, she occasionally got out of school early to work as child radio broadcaster at the state-owned radio station in Beijing.

She earned her undergraduate degree from Peking University in Beijing, and a master’s degree in integrated marketing communications from Northwestern University.

Oscar's Latest Thinking

Three Use Cases for Humans in the Digital World

5 Traps When Doing Segmentation in the Digital Age

How Gatorade Fueled Its Business Growth with Customer Insights

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