Oscar is a former associate partner in Prophet’s Chicago office. As the founding member of our consumer insight practice, she’s spent the last over a decade helping clients create powerful growth strategies through human-centered understanding. That included orchestrating brand portfolios, developing more effective positioning and creating high-impact customer experiences.
Oscar believed the most disruptive and transformative strategies came from breakthrough insights, which she translated into winning strategies for clients such as The New York Times, State Farm, Gatorade, Hyatt and American Express.
Before joining Prophet, she worked for FCB and Octagon of the Interpublic Group, serving global accounts such as Kaiser Permanente, McDonald’s, Montblanc and OMEGA. However, her skillset was developing even earlier on: From the age of 6 to 12, she occasionally got out of school early to work as child radio broadcaster at the state-owned radio station in Beijing.
She earned her undergraduate degree from Peking University in Beijing, and a master’s degree in integrated marketing communications from Northwestern University.
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