• Patrick Wurm

    Senior Engagement Manager
    Zurich

Patrick Wurm joined Prophet in 2012. He combines creative problem solving with a rigorous strategic insights driven approach to create brands, experiences, ideas and identities that help clients cut through the market and increase market share. His core competences lie in the areas brand positioning, value proposition development, naming, ideation and research & analytics.

Before joining Prophet, Patrick worked for about 4 years in a global boutique brand consultancy in London where brand positioning and brand implementation projects were his main focus. Amongst others he developed HTC’s ‘Quietly Brilliant” brand positioning, helped Orange to separate out its broadcast business GlobeCast as well as helped smaller clients like the boutique wealth manager Vestra Wealth or online money transfer service Ezetop to stand out from the crowd.

Patrick has led several global research projects involving different qualitative and quantitative methods for clients like UBS, Orange, Blackberry and Staples.

Patrick has worked and studied on four different continents and holds an MA from the Johannes Kepler University in Linz, Austria,

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