Click + Drag to view more
Scott has over 20 years of brand, marketing strategy and new product development experience that he has brought to bear for many Prophet clients.

Scott is the author of "Brand Asset Management: Driving Profitable Growth Through Your Brands" (2000), named one of the top 30 books of 2000. Scott’s second book, "Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth" (2002) was published to highly regarded reviews. His third book, "The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers" was released in 2009. And, he most recently co-authored "Making the Healthcare Shift: The Transformation to Consumer-Centricity" which was released in March 2019.

His previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Management™ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands.

Scott speaks at and chairs branding conferences for organizations such as The Conference Board, American Marketing Association, American Management Association, and the Association of National Advertisers. He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age, and Crain's.

Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago's Executive Program on "Marketing Services Companies," and a guest lecturer at other top graduate schools, including NYU, Harvard, Notre Dame, Medill, and Columbia.

Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.

Scott's Latest Thinking

View All Thinking

News & Press

2021 Prophet Brand Relevance Index® Features Majority New Brands in its Consumer-Ranked Top Ten

Apple, Spotify and Android are the Most Relevant Brands to U.S. Consumers

What Keith Weed’s departure means for Unilever — and CMOs generally

View All News & Press

Thank you for subscribing.

Please check your email and click on the link to confirm your subscription.