Scott has over 20 years of brand, marketing strategy and new product development experience that he has brought to bear for many Prophet clients.

Scott is the author of Brand Asset Management: Driving Profitable Growth Through Your Brands (2000), named one of the top 30 books of 2000. Scott’s second book, Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth (2002) was published to highly regarded reviews. His third book, The Shift: The Transformation of Today's Marketers into Tomorrow's Growth Drivers was released in 2009.

His previous work experience includes 12 years at Kuczmarski & Associates (K&A), an innovation and branding consulting company, where he was Senior Partner and founder of the Brand Asset Managementâ„¢ practice. Prior to K&A, Scott worked at Procter & Gamble, where he focused on a number of top global brands.

Scott speaks at and chairs branding conferences for organizations such as The Conference Board, American Marketing Association, American Management Association, and the Association of National Advertisers. He is frequently cited in publications such as The Wall Street Journal, USA Today, BusinessWeek, Brandweek, Marketing News, Management Review, Advertising Age, and Crain's.

Scott is an Adjunct Professor at the Kellogg School of Management at Northwestern University, a featured speaker at the University of Chicago's Executive Program on "Marketing Services Companies," and a guest lecturer at other top graduate schools, including NYU, Harvard, Notre Dame, Medill, and Columbia.

Scott earned a Master of Management from the Kellogg School of Management at Northwestern University in Marketing, Finance, and Management Strategy and a B.S. in Marketing Management from the University of Illinois.

Scott's Latest Thinking

Why Brands Need Signature Stories

When Starbucks Looked Its Brand Purpose In The Eyes

5 Brand and Customer Experience Trends for 2018

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News & Press

Why Colin Kaepernick Has Few Brand Suitors

Apple, Google and Amazon are Most Relevant Brands to U.S. Consumers

Prophet and IBM Watson Health Executives Discuss How to Build a Relevant Brand in an AI World

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